Car Dealer

Car Dealer Driving Awareness Through Targeted Email We drove an 18.77% View Rate, meaning 18.77% of our emails were opened and viewed by people, and 3.05% of our emails were clicked on to visit their website. These metrics are nearly 2x and 3x the industry averages, respectively! Nearly 75% of all clicks were on specific vehicles, and not just to the homepage. This shows that we were not only reaching auto-intenders, but we were also reaching people that were interested in our specific vehicles. Read More Services Organic Marketing, Paid Search, Paid Social, Funnel Build Platforms Facebook, Instagram, Google CTR 3.05% increase in click-through-rate VCR 18.77% increase in video completion rate Goal The client’s overall goal was to drive Brand Awareness for their Monthly Special Offers.   Challenges The challenge with this campaign was being able to appeal to a broad base of auto-intenders with vehicles ranging from Pickup Trucks to Sedan to Compacts. Results We drove an 18.77% View Rate, meaning 18.77% of our emails were opened and viewed by people, and 3.05% of our emails were clicked on to visit their website. These metrics are nearly 2x and 3x the industry averages, respectively! Nearly 75% of all clicks were on specific vehicles, and not just to the homepage. This shows that we were not only reaching auto-intenders, but we were also reaching people that were interested in our specific vehicles.

HVAC

HVAC Campaign Performance is Heating Up This client’s campaign achieved a 600% ROI from their Google Ads and Local Service Ads campaigns by maximizing both the client exposure to new and repeat customers using a customer match audience list. An average 90% impressions share was achieved on the Google Ads platform for repeat customers searching for plumbing and HVAC services using non-branded search terms through several keyword-rich landing pages. The average cost per lead was $28 for plumbing and $39 for HVAC, a 75% drop compared to the previous year. Read More Services Paid Search, Funnel Build Platforms Google Ads and Local Service Ads Leads 600% increase in lead rate Cost Rate 75% decrease in cost per lead Impressions 90% impression share across all campaigns Goal This HVAC client’s goals were to increase the number of leads from their paid search efforts. Before partnering with ROAR Media, their leads had plateaued in their market. They were losing market share to competitors, running both Google Ads and Local Service Ads campaigns together. Challenges The client had no experience working with Local Service Ads, which have significant setup procedures. In order to be as economical as possible with our Google Ads spend, we utilized the client’s existing database of customers as a customer match audience within the Google Ads platform. Results This client’s campaign achieved a 600% ROI from their Google Ads and Local Service Ads campaigns by maximizing both the client exposure to new and repeat customers using a customer match audience list. An average 90% impressions share was achieved on the Google Ads platform for repeat customers searching for plumbing and HVAC services using non-branded search terms through several keyword-rich landing pages. The average cost per lead was $28 for plumbing and $39 for HVAC, a 75% drop compared to the previous year.

Law Firm

Law Firm Driving Conversions for a Personal Injury Attorney ROAR Media developed a multi-tiered campaign focused on organic SEO results, lead generating PPC ads, a Social Content brand awareness push and intensive geo-targeting AT campaign. This ROAR client saw incredible growth and continues to reap the rewards. 46% increase in organic search, 29 calls per month in Paid Search, 38% increase in foot traffic. Read More Services Organic Marketing, Paid Search, Paid Social, Funnel Build Platforms Facebook, Instagram, Google Organic Search 46% increase in organic search Calls 29 calls per month from paid search Foot Traffic 38% increase in foot traffic Goal Having opened a new location, this regional law firm in Florida wanted to gain new traction in a highly competitive market. Challenges ROAR developed a comprehensive approach to this client’s digital marketing success, given the highly competitive market. Results ROAR Media developed a multi-tiered campaign focused on organic SEO results, lead generating PPC ads, a Social Content brand awareness push and intensive geo-targeting AT campaign. This ROAR Media client saw incredible growth and continues to reap the rewards. 46% increase in organic search, 29 calls per month in Paid Search, 38% increase in foot traffic.

Law Firm

Law Firm Creating a Winning Campaign for Law Firm – OTT Video completion rate of 98.3%. Lead to higher conversion rates and more leads. Overall, strengthened the client’s overall digital strategy. Read More Services Paid Search, Paid Social, and Programmatic Display and Video Platforms Facebook, Instagram, Google Users 27.40% rate of users that were directly re-targeted Video Completion 98.30% video completion rate Goal Hoping to increase brand awareness, ROAR developed a winning OTT strategy for this law firm located in Tennessee. Challenges The client initially did not see the value in adding OTT to their digital strategy.While OTT is one of the best products for brand awareness. Industry wide, there are limitations in regards to the metrics that can be reported on. Results Video completion rate of 98.3%. Lead to higher conversion rates and more leads. Overall, strengthened the client’s overall digital strategy.

Museum

Museum Helping a Museum Increase Their Attendance This client’s campaign served over 1.2 million impressions over a large geo target between June 2019 – February 2020. An average 0.17% CTR was achieved throughout the time period specific above. And a VCR of 46%. Geo-fencing was allocated roughly 7% of the campaigns budget and generated 29 geo-conversions with a 126% geo-lift. Read More Services Paid Search, Paid Social, and Programmatic Display and Video Platforms Facebook, Instagram, Google Impressions 1.2M impressions served Geo-Lift 126% increase in geo-lift VCR 46% increase in video completion rate Goal Attendance at this National Museum had stagnated, so the client turned to programmatic advertising to boost. Challenges This client had very little experience with audience targeting but their attendance had hit a stand still so they gave it a shot. Results This client’s campaign served over 1.2 million impressions over a large geo target between June 2019 – February 2020. An average 0.17% CTR was achieved throughout the time period specific above. And a VCR of 46%. Geo-fencing was allocated roughly 7% of the campaigns budget and generated 29 geo-conversions with a 126% geo-lift.