Crushing This Skatepark's Awareness Campaign
The campaign was performing very poorly with just running the coupon advertisement. We recommended that they submit general awareness creatives to run in all tactics and use the coupon creatives for site retargeting only. Due to the poor initial creative they were driving a CTR of only .09% to their coupon. After our team’s recommendation, people gained awareness of this skatepark from their regular tactics and the coupon ads drove a CTR of .12% in the Site Retargeting Tactic.We were able to increase their total site conversion by over 600%, with a 55% increase in clicks and conversion rate.
Services
Platforms
Facebook, Instagram, Google
CTR
55%
Conversions
600%
Conversion Rate
50%
Goal
The goal of this campaign was to increase awareness and foot traffic.
This local skatepark was looking to get people to use their coupon offers to drive more visitors.
Challenges
The challenge of this campaign was the limited ad sets we had, the only ads they were running were advertising a special deal coupon.
The click through submitted brought users to a jpg that they were supposed to download, which wasn’t a great User Experience.
Results
The campaign was performing very poorly with just running the coupon advertisement. We recommended that they submit general awareness creatives to run in all tactics and use the coupon creatives for site retargeting only.
Due to the poor initial creative they were driving a CTR of only .09% to their coupon. After our team’s recommendation, people gained awareness of this skatepark from their regular tactics and the coupon ads drove a CTR of .12% in the Site Retargeting Tactic.
We were able to increase their total site conversion by over 600%, with a 55% increase in clicks and conversion rate.
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
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