Keaton Manshaem (313th RCS)

Keaton Manshaem (313th RCS) Improving Comment Rate by 2500% In just 6 weeks of ROAR Academy Virtual Social Media Training, the following results were achieved… Read More Services ROAR Academy, Content Creation Platforms Facebook, Groups & Pages Comments 2500% increase in comments Impressions 1137% increase in impressions Page Likes 64 new page likes Social Media Training Developed an understanding of how to create and distribute content that was meaningful to desired audience. Ads Management Be visible to the desired audience and generate leads. Solution Based on the tools and strategies taught in ROAR Academy, Veronica was able to use the content she created for an Ad Campaign that was geo-targeted and interest-related — ultimately, she built on this strategy to create amazing results!

USAF 349th Recruiting Squadron

USAF 349th Recruiting Squadron How United States Air Force Recruiters Grew their Social Media Presence Brand new recruiters with no prior marketing experience were able to grow their social media presence organically with ROAR Academy. Read More Services ROAR Academy, Content Creation Education, Paid Social Platforms Facebook, Pages & Groups Reach 225,929 individuals reached Impressions 642,839 impressions served Leads 690 leads generated Social Media Training Developed an understanding of how to create and distribute content that was meaningful to desired audience. Ads Management Be visible to the desired audience and generate leads. Solution Based on the tools and strategies taught in ROAR Academy, the 349th RCS was able to use the content they created for an Ad Campaign that was geo-targeted and interest-related — ultimately, the 349th RCS built on this strategy to create amazing results!

Veronica Sanches (349th RCS)

Veronica Sanches (349th RCS) How This USAF Recruiter Crushed Content Creation Paid Advertising results using content created in ROAR Academy USAF 8-Week Virtual Social Media Training. Read More Services ROAR Academy, Social Media Content Platforms ROAR Academy, Facebook Reach 15k total reach Clicks 592 total link clicks Leads 70 leads created Social Media Training Developed an understanding of how to create and distribute content that was meaningful to desired audience. Ads Management Be visible to the desired audience and generate leads. Solution Based on the tools and strategies taught in ROAR Academy, Veronica was able to use the content she created for an Ad Campaign that was geo-targeted and interest-related — ultimately, she built on this strategy to create amazing results!

Axess Home Buyers

Axess Home Buyers Generating qualified leads to closed revenue for Axess Home Buyers Axess Home Buyers was brand new to Facebook and high-velocity lead generation. They were having great success with referrals and organic acquisition, however, they were wanting to expand their team and their bottom line, and that’s exactly what we were able to do for them! Read More Services Paid Search, Paid Social, Landing Pages, Marketing Automation Platforms Facebook, Google & Bing Ad Spend $2k in ad spend Leads 164 qualified leads Revenue $100k+ in revenue produced Problem Brand new to Facebook and especially generated leads using Facebook and Funnels Goal Train on the Basics of Facebook and Posting and Sharing Content. Create an Enticing offer for potential leads to come learn more. Solution Produce lots of video content, case studies, and testimonials that went along with his product. Use in-person presentations to close the deals.

Cornelius Stone

Cornelius Stone – January 2018 How We Generated 29 Calls In 60 Days For Cornelius Stone! Cornelius Stone helps people start and scale online affiliate sales businesses. His business model is built on helping others optimize theirs, which made him an excellent candidate for ROAR’s advertising strategies. Before working with ROAR, Cornelius experimented with Facebook Ads but didn’t get much out of them. He didn’t want to waste his time or money and knew the best use of his budget was to work with the experts. Read More Services Custom Funnel Build, Facebook Ads Platforms Facebook, Whiteboard, Custom landing pages Ad Spend $1.2k spent on Facebook ads Cost / Scheduled Call $40.51 below industry average Scheduled Calls 29 in only 60 days! “In the first 60 days we generated 29 scheduled calls!” Cornelius Stone – Owner, Extreme Profits Online Project Overview Cornelius was no stranger to building businesses. He made a name for himself as an affiliate sales expert, and helped other home entrepreneurs make a living selling products on sites like Amazon. Most of his expertise was in organic tactics and strategies particular to eCommerce sites. He was great at building that type of business, but when it came to selling his mentoring programs, he wasn’t sure where to start. He knew that a sales funnel fueled by paid advertising would be a good idea, but he also knew he had no interest in wasting time or money on something that wasn’t working. When ROAR got involved, we focused on Cornelius’s two main troubles: Cornelius knew how to build other people’s businesses, but he needed a way to get the word out about his services. In such a fast-paced industry, Cornelius couldn’t waste budget on something that wasn’t going to perform—he needed immediate, guaranteed ROI. Execution For Cornelius, our goal was to drive traffic to his website in order to get entrepreneurs to book calls. We needed to find his audience, reach them when they needed his help most, and explain why he was the obvious choice. We settled on a three-step plan: First, we needed to build a sales funnel that started with Facebook ads, directed to a landing page, and convinced leads to schedule calls with Cornelius. Second, we needed to guarantee that the services Cornelius had to offer were the exact services that would make his audience convert. Finally, we needed to identify the best sales process to take Cornelius’s leads from the end of the call to a permanent slot on his client roster. Results The important part of Cornelius’s campaign was guaranteeing ROI right away. Cornelius didn’t want to waste any time or money, and neither did we—that’s not how we do things at ROAR. We took a look at Cornelius’s offer: Mentorship on building affiliate sales businesses from the ground up. The offer was excellent, but many people looking for a profitable business to run from home didn’t understand how to get started, and they didn’t know why Cornelius was THE person to help them build a business. We figured out that the best way to bring Cornelius’s audience his message was to distill that message into an easy-to-understand video. We started by creating a short Whiteboard video walking prospective leads through Cornelius’s step-by-step process. Next, we took that video and paired it with a variety of Facebook ads, testing things like copy, headlines, CTA, and other creative. Based on the results, we updated the audiences daily in order to optimize Cornelius’s ads for maximum ROI. In just 60 days, we generated 29 scheduled calls for Cornelius Stone! Our strategy came down to three simple steps: First, we identified the disconnect between Cornelius and his audience—people did not understand why Cornelius was the exact person to help them. Second, we built out a new audience for Cornelius, using his custom video as the creative in a variety of high-velocity Facebook ads. Finally, we optimized, optimized, and optimized again. We adjusted the creative and the audiences for the ads every day, guaranteeing Cornelius saw maximum engagement and ROI. It’s so refreshing to work with business owners who know exactly what they’re doing. For a niche as specific as Cornelius’s, we knew there was an incredible offer waiting to be explored. For a comparatively low budget for the industry, we rolled out impressive ROI in just two months.

Dr. Bertha McCants (Dr. B)

Dr. Bertha McCants (Dr. B) – November 2020 How We Brought In Almost 500 Leads In One Month for Dr. B! Dr. Bertha McCants—the one and only Dr. B—is the leader behind Change Your Narrative University and Educator to Entrepreneur, mentorship and leadership programs designed to help past educators find financial independence after retirement. Dr. B’s model relied on generating leads for her online courses, asking prospects to schedule a call with her, and then matching her leads to the proper online training. The issue was that she wasn’t sure how to start that process: The sales funnel itself was functional, but Dr. B struggled to introduce leads into the funnel in the first place. Read More Services Custom Funnel Build, Webinar, Facebook Ads Platforms Facebook, Whiteboard, Custom landing pages Ad Spend $2.3k spent on facebook ads CPA $43.12 cost per scheduled call Scheduled Calls 53 calls scheduled! “Guess What! I just got the first superintendent to schedule a call. She is still full time and looking to retire next year. DREAM Client!” Dr. Bertha McCants (Dr. B) – Owner, Change Your Narrative Project Overview Dr. B got her start as an educational administrator. When she retired from the education world, she built a name for herself as an online course sales expert. Then, she realized it was time to combine her two loves by teaching others how to build their businesses. Her systems and online courses were in great condition—the challenge was getting leads into her sales funnel. We knew it was time to develop a scalable method to generate leads in order to enroll more students in Dr. B’s Educator to Entrepreneur course. We zeroed in on two main issues:   Dr. B already had a functional sales funnel, but there weren’t enough leads falling into it to create scalable conversion rates. Part of the problem here was that Dr. B hadn’t figured out her ideal audience, so we set our sights on building out Dr. B’s consumer base and perfecting her offer to appeal to this new audience. Execution Dr. B already had her online courses up and running. What she needed was a guaranteed source of leads. Based on the systems Dr. B already had in place, we developed a plan: First, we needed to analyze Dr. B’s audience to find what was working and what wasn’t, and create a larger consumer base. Second, we needed to build and perfect a sales funnel that would drive potential students to schedule calls with Dr. B and ultimately enroll in her eight-week course. Finally, we needed to create ads that would drive leads into that sales funnel in the first place! Results For Dr. B, the struggle was not to perfect the services, but rather to build a funnel around Dr. B’s unique offer that drove in qualified traffic. Dr. B had generated some leads with past methods—enough to build a thriving business!—but had not yet figured out how to scale that sales process. That’s where ROAR came in! We started by running a full audience analysis to take a closer look at who was most likely to travel the full length of Dr. B’s sales funnel. We discovered that Dr. B wasn’t serving her advertisements to the “right” audience. And once we realized we needed to shift to a different target, we were able to adjust Dr. B’s strategy accordingly. We tested a wide range of audiences and used our findings to design an opt-in page around Dr. B’s free intro webinar. Then, we advertised the webinar itself and used the landing page to generate leads. These leads headed into Dr. B’s funnel, and over the first 30 days we pulled in 494 leads and 53 scheduled calls! Our strategy came down to three simple steps: First, we identified the disconnect between Dr. B and her audience—she wasn’t targeting the right people, so her ads were not converting. Second, we used ROAR’s proprietary, high-velocity testing strategies to build Dr. B’s consumer base, and adjusted her sales funnel accordingly to meet this new audience. Finally, we dialed in our ads to address that new target market, and adjusted the sales funnel while we scaled the budget, resulting in significant leads in the first month alone. Dr. B’s business model works because she shows entrepreneurs like her how to build a business that lasts. ROAR’s business model works because we help entrepreneurs like Dr. B develop sales strategies that support lasting growth. It’s a win-win-win!

Dr venus

Dr. Venus – September 2019 How We Sold Out Dr. Venus’ Book Tour with 11.8X ROI! Dr. Venus, also known as VenusOpal, is a self-made multimillionaire and self-described “miracle manifester” with an incredible story. She distilled her life lessons into an excellent book, then planned a tour to promote the new book. The only problem? She struggled to fill seats at her events. Although Dr. Venus had a one-of-a-kind product and a compelling story to tell, she didn’t have a clearly defined audience online—and this was impacting ticket sales. Read More Services Audience Analysis, Facebook Page Development, Facebook Ads Platforms Facebook, webinars, custom landing pages Leads $10k spent on paid advertising Revenue +$120k from Facebook ads & ticket sales ROAS 11.8X Return on Ad Spend “We went from having only 47 clients show up… to bringing in over $120k! If you’re looking for a partner, I would highly recommend ROAR. They’re amazing, kind, and people of integrity.” Dr. Venus – Owner, The Black Woman Millionaire Project Overview Before working with ROAR, Dr. Venus had a problem on her hands. She knew she had an excellent offer, a fantastic new book, and a mission, but when it came to actually filling seats at her events, there seemed to be a major disconnect between Dr. Venus and her online audience. The problem wasn’t that she didn’t have an online presence (Dr. Venus was and is still known for her butt-kicking online persona), but rather that her current audience wasn’t converting—and the people who DID attend her in-person events weren’t qualified leads to up-sell for her coaching programs. By the time we started working with Dr. Venus, we were under a major time crunch to get people in seats for the event dates. We knew we had two main hurdles to take care of: Dr. Venus had a fantastic personality, brand, and offering (in both her new book and her coaching programs), but she didn’t have a defined target audience to present the offer to. We needed to figure out WHO Dr. Venus’s ideal audience was, build a consumer base through social media, and then leverage that social media presence to fill seats for the book tour. Execution Knowing we were short on time, the ROAR team jumped into action, focusing on three main goals: First, we needed to find out who made up Dr. Venus’s ideal audience and learn as much about them as possible. Second, we needed to develop a consumer base, which we planned to do by developing Dr. Venus’s brand and presence on Facebook. Finally, we needed to use scaled, high-velocity advertising strategies to get the word out about Dr. Venus’s events as quickly as possible, as well as to bring in qualified leads who could learn more about coaching programs at the live events. Results With the event dates right around the corner, we got right down to work. We started by taking a look at what we already had: Dr. Venus’s audience on social media and through her mailing list. We examined what was working and what wasn’t—Dr. Venus’s captivating message drew in tons of traffic, but only a small portion of that audience was made up of qualified leads who might convert to paying clients. Based on what we found, we developed a target profile of Dr. Venus’s ideal client, then set about building our strategies to reach as many people who fit that profile as possible. We built out Dr. Venus’s Facebook presence, focusing on packaging her message in easy-to-share and easy-to-digest posts, conversations, and ads. We launched a series of Facebook ads, aimed first at generating “likes” for her Facebook page, then targeted to show the value of Dr. Venus’s offer to this new audience. Over the next few weeks, we tested a series of ads with a variety of goals and audience targets. Once we were happy with the results we found, we upped the Facebook advertising budget and rolled out campaigns solely dedicated to the book tour. Event sales began pouring in through Facebook, and by the end of the tour, Dr. Venus had made more than $100,000. Our strategy came down to three simple steps: First, we analyzed the audience we already had to find out what was working and what wasn’t. Second, we expanded Dr. Venus’s audience with targeted advertising strategies and testing. Third, we launched an advertising campaign specifically for Dr. Venus’s live events, and watched the ticket sales pour in! By developing what Dr. Venus already had and taking an analytical approach to understanding her target audience, we capitalized on Dr. Venus’s proven work to scale her brand.

Soulpower Wellness

SoulPower Wellness – July 2019 How We Generated Hundreds of Leads for SoulPower Wellness In Just A Few Weeks! Tileah is the expert therapist leading the team at SoulPower Wellness. She built her business on the idea that eating disorder recovery should come from a place of love and began growing her offerings to include personal therapy, group wellness programs, and more. Tileah had a great idea to host a group wellness retreat for members of her recovery programs and for people interested in learning more about SoulPower. The problem? She didn’t know where to start when it came to marketing the dang thing. Luckily, ROAR Media was on the case! Read More Services Custom Funnel Build, Google Ads, Facebook Ads Platforms Facebook, Google, Custom landing pages Leads 100’s of leads in the first few weeks Revenue $45k attributed to ads ROAS 4.5X Return On Ad Spend “We generated hundreds of leads in the first few weeks!” SoulPower Wellness – Owner, SoulPower Wellness Project Overview It’s always an honor when we get to work with someone whose mission aligns with ours. Tileah’s mission was to help others in their recovery journeys, and we wanted to help her find the best way to reach her audience. As plans for the wellness retreat began to take shape, we dove into analyzing Tileah’s current audience to find ways to expand it. One of the issues we came up against right away was the fact that Tileah doesn’t have ONE ideal audience member. Instead, there are a range of personas that could benefit from Tileah’s services: And we had to discover how to reach out to all of them. We focused in on Tileah’s two top struggles: Tileah had planned this incredible retreat, but didn’t know how to reach out to her audience base to sell tickets. Tileah’s audience base was so wide that it was difficult to reach everyone at once—We knew we’d have to get creative. Execution The process for marketing Tileah’s retreat took a lot of creativity in our strategy. After analyzing Tileah’s audience and distilling her programming into one magnetic offer, we settled on a three-pronged strategy: First, we needed to figure out what the disconnect was between SoulPower and their audience. We discovered that the problem wasn’t SoulPower reaching out to the wrong people, but that so many different people could benefit from SoulPower’s services that we needed to get extremely strategic about our targeting. Second, we needed a way to reach people once we figured out who we were talking to, and we decided on custom landing pages as our option for testing keywords, conversions, and impact. Finally, SoulPower’s current sales system wouldn’t be able to keep up with all the new changes. ROAR would need to build an entirely new CRM, then guide the sales team through it. Results This process took a lot of initial setup—testing keywords, developing personas, building and perfecting custom landing pages. Once we launched Tileah’s custom-built ads and sales funnels, the leads finally began pouring in. SoulPower benefited from having a truly unique and powerful offer, and as the team warmed up to the new sales process, the ROAR team was able to give the SoulPower team the tips and guidance they needed to take their retreat to the next level. In just the first few weeks, we generated hundreds of leads and more than $45,000 in revenue for SoulPower. Our biggest celebration in this process was the development of those custom personas. We couldn’t have produced such excellent results without the extensive testing and optimization that went into our custom landing pages and CRM. Given the sensitive nature of SoulPower’s subject matter, we knew we had to get this one right, and we worked hard to reach people right when they needed this retreat most. Together, Tileah and her team successfully transformed their slow sales strategy into a growth-focused, high-velocity success. Our strategy came down to three simple steps: First, we developed different “personas” for all the different people who were a part of Tileah’s audience. Second, we created custom landing pages for each of those personas, testing thousands of keywords on Google to see which ones garnered attention with each. Finally, we built a custom CRM for Tileah’s team and rolled out call recordings, sales training, and follow-up processes designed to introduce prospects to what SoulPower had to offer, then bring them in when it was time for the retreat. Anytime we get the opportunity to work with someone so focused on a positive, life-changing mission, we absolutely jump on it. The ROAR team was proud to work with Tileah and SoulPower, and delighted we were able to generate such a successful sales process for the wellness retreat.

BrittneBabe

BrittneBabe – February 2020 How A Few Tweaks Turned BrittneBabe Into A $100K/Month Brand! Brittne, the fitness guru behind BrittneBabe.com, had a wonderful collection of products but felt that sales weren’t meeting her expectations. She consistently brought in new customers, but at a pace that felt like a crawl. She’d tried Facebook ads, but saw no performance—People simply weren’t responding to her ads. There was obviously a disconnect here, and especially given the high quality of Brittne’s fitness programs, we knew there had to be opportunities for improvement. Read More Services Audience Analysis, Custom Funnel Build, User Experience Analysis, Facebook Ads, High-Velocity Testing Platforms Facebook, Custom landing pages, and eCommerce sites Ad Spend $30k spent on paid advertising Revenue $134k from online digital offerings ROAS 334% Return On Ad Spend “9,358 sales from a $30,770 ad spend – resulting in $133,656 in revenue with an average cost per sale of $3.29!” BrittneBabe – Influencer & Owner, BrittneBabe Project Overview Over the years at ROAR, we’ve worked with SO many clients who know they have something amazing to offer, but haven’t quite figured out how to take their businesses to the next level. Brittne was no different. Her products were fantastic—a high-quality range of fitness videos and training programs designed to be part of a collaborative online community for women. Sales were consistent, but slow. Brittne had experimented with Facebook Ads in the past, but hadn’t seen much success. People simply weren’t interacting with the advertisements, and on the rare occasion that Brittne got a purchase from Facebook, the cost of obtaining that purchase was more than the actual cost of the product. The issue wasn’t the business model—The issue was figuring out how to scale it to true success. We set our sights on fixing Brittne’s two biggest problems: Brittne had great products on offer, but didn’t have the right online audience to bring in purchases at a scalable rate. Brittne knew there was a huge opportunity in Facebook advertising, but based on her budget and the price of her services, we needed to keep the total cost per purchase below $12. Execution We had a plan, and we knew what we needed to do. As we dove into Brittne’s new advertising strategy, we developed a three-step process: First, we completed an in-depth audit of Brittne’s current Facebook presence and advertising strategy—that’s when we discovered that Brittne was sending her ads to the wrong people. Second, we took what we learned and implemented a very targeted Facebook strategy, increasing sales while also keeping the cost per purchase under $12. Finally, before going live with any campaign rollout, we completed a full “secret shop” of the user experience to ensure the funnel itself and the buyer journey were ready for conversions. Results The biggest disconnect for Brittne was reaching the right people with her online advertising. Like many of our clients, Brittne had tried Facebook Ads in the past but was unimpressed with her results. The interactions were extremely low, and the average cost per purchase skyrocketed far past a reasonable dollar figure for the price point of her products. We tasked ourselves with scaling Brittne’s business while keeping the cost per purchase below $12. Once we found a system that worked, we planned to scale it for consistent, exponential growth. To do this, we focused first on analyzing Brittne’s past Facebook Ads. We completed a full top-down audit on all of Brittne’s advertising strategies, examining her audience for opportunities to improve. What we discovered was that Brittne needed an entirely new audience: She was targeting the wrong people. We developed a better audience for her brand, then devoted Brittne’s advertising budget to targeting those people. While we worked on building and reaching that audience, we completed user experience audits to guarantee that our new sales funnel and Brittne’s established buyer journey were ready for conversions. When we felt the time was right, we pumped up the Facebook Ad budget and watched the purchases grow practically overnight. Our strategy came down to three simple steps: First, we completed an in-depth audit of Brittne’s current and past advertising strategies. Second, we developed an entirely new target audience for BrittneBabe, and began rolling out ads that spoke to the right people. Third, working off our initial results and our findings from frequent “secret shopper” audits of Brittne’s sales funnel and buyer journey, we added budget to our Facebook campaigns and watched the sales scale faster than Brittne ever imagined. Before coming to ROAR, Brittne was barely breaking even. With just a few simple tweaks, we turned BrittneBabe into a business that rakes in more than $100K every month. Today, BrittneBabe.com is a successful, thriving fitness empire that helps transform the lives of thousands of women—and ROAR helped the brand get there.

Trainer Lindsey (Moxie by Lindsey)

Trainer Lindsey (Moxie by Lindsey) – November 2020 How We Helped Trainer Lindsey Grow to 5X Sales in 1 Month with ZERO Ad Spend! Trainer Lindsey built an excellent following by pumping out regular content. However, she struggled to get her audience to actually purchase her products. By harnessing the power of strategic organic strategies, followed by strategic paid social campaigns, we were able to successfully convert her audience members and new people to her brand into paying clients. Read More Services Organic Marketing, Paid Social, Offer Development Platforms Facebook, Instagram, Marketing Automation Ad Spend $64k in paid social advertising  Revenue $268k in total revenue from ads ROAS 4.5X return on ad spend Project Overview Before approaching our team, Lindsey produced valuable and positive content. The problem was that this content wasn’t motivating her followers to become clients. On average, she was converting about five paid clients every five weeks. This came out to hours and hours spent creating and editing her social content, only to draw in a handful of new clients each month. Ultimately, Lindsey felt like she was spinning her wheels when it came to reaching her income goals. She knew she could do more, she just wasn’t sure how. Lindsey’s problem boiled down to two main hurdles: Lindsey was pumping out a fair bit of content, but had no strategy behind it. Lindsey needed a strategic plan put in place, one that would convert her followers into paying clients. Expanding her overall audience to more than people who already knew who she was through paid advertising. Execution The ROAR team created a curated content calendar for Lindsey, following our in-house content strategy, The OODA Method™ and implemented a robust paid social strategy. We compiled our strategy with four primary goals in mind: First, we wanted to monetize Lindsey’s following by providing massive value. Second, we wanted to find a way to scale the Trainer Lindsey brand with zero initial ad spend. Third, we needed to create meaningful content through The OODA Method™. Finally, we wanted to capitalize on her engaging content and pump it to the masses through paid advertising. Results With just a few tweaks, we produced some astonishing results. In just 30 days, Trainer Lindsey brought in 27 new clients with no advertising budget: Simply by following our strategic content plan, Lindsey capitalized on the opportunities present in her audience. That was it! By relying on content we created with The OODA Method™, Lindsey’s organic marketing strategy exploded overnight. And those 27 new clients were just the beginning! We spent the next few months perfecting Lindsey’s organic client acquisition efforts. When we were ready, we opened the floodgates through digital advertising. Lindsey’s Facebook ads attained incredible ROI. $64,000 in ad spend generated more than $268,000 in net revenue and more than $520,000 in combined organic and paid efforts. The best part? It only took us 180 days to do it! Our strategy boiled down to three simple steps: First, we built a base with our organic strategies. Second, we monetized her current following. Third, we flipped the switch on paid media–and immediately saw outstanding results! By changing Lindsey’s mindset with a few strategic tweaks, the ROAR team transformed the Trainer Lindsey brand’s approach to organic content marketing.