How We Generated Hundreds of Leads for SoulPower Wellness In Just A Few Weeks!
Tileah is the expert therapist leading the team at SoulPower Wellness. She built her business on the idea that eating disorder recovery should come from a place of love and began growing her offerings to include personal therapy, group wellness programs, and more. Tileah had a great idea to host a group wellness retreat for members of her recovery programs and for people interested in learning more about SoulPower. The problem? She didn’t know where to start when it came to marketing the dang thing. Luckily, ROAR Media was on the case!
Services
Custom Funnel Build, Google Ads, Facebook Ads
Platforms
Facebook, Google, Custom landing pages
Leads
100's
Revenue
$45k
ROAS
4.5X
“We generated hundreds of leads in the first few weeks!”
SoulPower Wellness
Project Overview
It’s always an honor when we get to work with someone whose mission aligns with ours. Tileah’s mission was to help others in their recovery journeys, and we wanted to help her find the best way to reach her audience. As plans for the wellness retreat began to take shape, we dove into analyzing Tileah’s current audience to find ways to expand it. One of the issues we came up against right away was the fact that Tileah doesn’t have ONE ideal audience member. Instead, there are a range of personas that could benefit from Tileah’s services: And we had to discover how to reach out to all of them. We focused in on Tileah’s two top struggles:
- Tileah had planned this incredible retreat, but didn’t know how to reach out to her audience base to sell tickets.
- Tileah’s audience base was so wide that it was difficult to reach everyone at once—We knew we’d have to get creative.
Execution
The process for marketing Tileah’s retreat took a lot of creativity in our strategy. After analyzing Tileah’s audience and distilling her programming into one magnetic offer, we settled on a three-pronged strategy:
- First, we needed to figure out what the disconnect was between SoulPower and their audience. We discovered that the problem wasn’t SoulPower reaching out to the wrong people, but that so many different people could benefit from SoulPower’s services that we needed to get extremely strategic about our targeting.
- Second, we needed a way to reach people once we figured out who we were talking to, and we decided on custom landing pages as our option for testing keywords, conversions, and impact.
- Finally, SoulPower’s current sales system wouldn’t be able to keep up with all the new changes. ROAR would need to build an entirely new CRM, then guide the sales team through it.
Results
This process took a lot of initial setup—testing keywords, developing personas, building and perfecting custom landing pages. Once we launched Tileah’s custom-built ads and sales funnels, the leads finally began pouring in. SoulPower benefited from having a truly unique and powerful offer, and as the team warmed up to the new sales process, the ROAR team was able to give the SoulPower team the tips and guidance they needed to take their retreat to the next level. In just the first few weeks, we generated hundreds of leads and more than $45,000 in revenue for SoulPower.
Our biggest celebration in this process was the development of those custom personas. We couldn’t have produced such excellent results without the extensive testing and optimization that went into our custom landing pages and CRM. Given the sensitive nature of SoulPower’s subject matter, we knew we had to get this one right, and we worked hard to reach people right when they needed this retreat most. Together, Tileah and her team successfully transformed their slow sales strategy into a growth-focused, high-velocity success.
Our strategy came down to three simple steps:
- First, we developed different “personas” for all the different people who were a part of Tileah’s audience.
- Second, we created custom landing pages for each of those personas, testing thousands of keywords on Google to see which ones garnered attention with each.
- Finally, we built a custom CRM for Tileah’s team and rolled out call recordings, sales training, and follow-up processes designed to introduce prospects to what SoulPower had to offer, then bring them in when it was time for the retreat.
Anytime we get the opportunity to work with someone so focused on a positive, life-changing mission, we absolutely jump on it. The ROAR team was proud to work with Tileah and SoulPower, and delighted we were able to generate such a successful sales process for the wellness retreat.
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
"Working with Divulge Marketing has been one of the best choices I've made!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
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