How can high-velocity marketing help you transform the efficiency of your marketing strategies? What is the connection between bringing your message and putting out content to attracting clients? When should you start working with paid advertising? In this podcast episode, Sam Carvalho speaks with Dallin Cottle on the Importance of High-Velocity Marketing. In this podcast episode, Sam Carvalho speaks with Dallin Cottle on the Importance of High-Velocity Marketing.
Dallin Cottle is the founder of ROAR Media, a digital marketing agency specializing in high-velocity marketing. Dallin ditched his safe corporate marketing job and started his entrepreneurial journey in a little condo using expo markers on a window as his whiteboard. Since then he has grown ROAR Media from one plucky guy with a baby in one arm and his cell phone in the other, to a multifaceted, high-velocity Digital Marketing Agency attracting clients such as the US Air Force.
ROAR offers the standard agency services that help businesses grow, but what sets them apart is ROAR Academy where Dallin teaches entrepreneurs everything they need to know to grow their business through digital marketing. His passion for working with entrepreneurs that are just starting out and helping them grow makes him unique within the digital marketing space.
Dallin is never satisfied with the status quo and pushes himself and others to their limits to create positive transformation for his family, businesses, country, and his faith. His goal is to help business leaders grow their brands using digital marketing and build a better future for all through entrepreneurial pursuits
When I talk about high-velocity marketing, I talk about getting seriously uncomfortable. If you are afraid to do Facebook Live, you gotta do Facebook Live because it’s the next thing. With high-velocity marketing, it really removes all the barriers where you only get to do the most essential things. (Dallin Cottle)
Marketing tools usually are at their best when you use them with velocity. Many people stop using a marketing tool 75% of the way before trying something new.
Move fast enough so that you can make use of all the techniques and adapt your marketing to keep pace with the advancement of technology and the digital landscape.
What’s important in the health and wellness space specifically is … your message has to be on point. You really have to know who you are talking to, because if not, you will [not] get attention. (Dallin Cottle)
You’re creating those call-to-actions and you’re also creating a space where you’re not calling them out but you’re giving them [your] valuable information. (Dallin Cottle)
Call your clients and customers to relate to you.
When you have all these aspects, then you are ready to start taking up paid advertising. Being ready and having basic systems like these setups will help you to make the most of investing in your paid advertising.
A company without marketing is a company destined to fail. To generate strong leads, increase revenue, and maximize profits, SaaS (Software as a Service) providers, especially, need a marketing strategy that works. Too often, SaaS founders, owners, and executives are overwhelmed. They’re burdened with operational responsibilities and struggle to scale up.
To be an effective business leader, there are many hats you have to wear. So, where do you begin if you want to attain success in the start-up or scale-up phase? Every business is unique. There’s no one-size-fits-all approach. And yet, in today’s business world, companies often treat marketing as a commodity. These businesses are missing out on the enormous potential of their marketing to affect the bottom line.
Creating a SaaS marketing budget takes time, regardless of whether your company is a brand-new startup or an existing enterprise looking to scale. You may receive many different responses if you ask 100 different SaaS vendors how they calculated a number. Furthermore, if you search online, you’ll discover countless numbers of various computations.
