Taking Care of Auto Maintenance Client During COVID-19
During this 6 months campaign, which culminated during the height of the COVID-19 pandemic, we drove in 687 total geo-conversions. We did this by focusing on the highest converting locations in nearby corporate centers and communities. In addition, there were 157 website conversions to schedule service appointments on the site after seeing an ad. The brand awareness campaign was so successful that direct searches for their name became their highest converting keyword! Thanks to the success of the campaign, the client doubled their budget and expanded their marketing efforts to another location.
Services
Paid Search, Paid Social
Platforms
Facebook, Instagram, Google
Conversions
Website Conversions
Campaign
Auto Maintenance
Goal
When this Auto Maintenance shop came to ROAR Media, they really wanted to make a push to gain new clients by using their oil change promo creatives.
Brand Awareness was a major focus for them so we wanted to set up a Programmatic Display campaign to help them stand out.
Challenges
During the campaign, we had to adjust our strategy due to COVID-19. Many people have not been focused on car maintenance during this time, and if they are, they might not want to leave their homes.
We recommended that the client shift their goals to strictly awareness about their new program which involved their employees driving to their customers' homes for service.
Results
During this 6 months campaign, which culminated during the height of the COVID-19 pandemic, we drove in 687 total geo-conversions.
We did this by focusing on the highest converting locations in nearby corporate centers and communities. In addition, there were 157 website conversions to schedule service appointments on the site after seeing an ad.
The brand awareness campaign was so successful that direct searches for their name became their highest converting keyword! Thanks to the success of the campaign, the client doubled their budget and expanded their marketing efforts to another location.
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
BrittneBabe
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
Shane & Karmen
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
Nate
"Working with Divulge Marketing has been one of the best choices I've made!
Tileah
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