Cleaning Up A Dentist's Online Presence
We continuously monitored the Search Terms Report and added in negative keywords during the campaign. Our team realized that competing within the auction for every service area that the client offered was draining their budget since they were competing against a big spender. The team implemented a shift in focus towards bidding much more aggressively on more general dental keywords, paired with continuous negative keyword additions which resulted in 163% increase in the bookings and phone calls generated. These strategies were able to result in a 69% decrease in the cost per conversion.
Services
Paid Search, Paid Social,
Platforms
Facebook, Instagram, Google
Calls
Conversion Rate
Dentist
Goal
This patient-friendly dentist was looking greatly improve their online presence.
The goals of this campaign were looking to increase bookings and calls directly through their online presence.
Challenges
The biggest challenge this campaign had was competition.
This client was going up against a big name with a large budget in their market, forcing the ROAR Media to get crafty with our solutions and budget.
Results
We continuously monitored the Search Terms Report and added in negative keywords during the campaign. Our team realized that competing within the auction for every service area that the client offered was draining their budget since they were competing against a big spender.
The team implemented a shift in focus towards bidding much more aggressively on more general dental keywords, paired with continuous negative keyword additions which resulted in 163% increase in the bookings and phone calls generated.
These strategies were able to result in a 69% decrease in the cost per conversion.
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
BrittneBabe
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
Shane & Karmen
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
Nate
"Working with Divulge Marketing has been one of the best choices I've made!
Tileah
Need help with a project?
If you’ve got what it takes, we’re looking for brands, organizations, and individuals ready to take their businesses to the next level. Give us a call and find out if you’re the right fit for ROAR Media.
Get in touch today!
We don't take on new clients — We connect with new ROAR Partners. Reach out today!
Contact Us
Browse our Services
Check out some of our most popular Services! We've got you covered from A-Z.
Browse Services