For Dr. B, the struggle was not to perfect the services, but rather to build a funnel around Dr. B’s unique offer that drove in qualified traffic. Dr. B had generated some leads with past methods—enough to build a thriving business!—but had not yet figured out how to scale that sales process. That’s where ROAR came in!  

We started by running a full audience analysis to take a closer look at who was most likely to travel the full length of Dr. B’s sales funnel. We discovered that Dr. B wasn’t serving her advertisements to the “right” audience. And once we realized we needed to shift to a different target, we were able to adjust Dr. B’s strategy accordingly. We tested a wide range of audiences and used our findings to design an opt-in page around Dr. B’s free intro webinar. Then, we advertised the webinar itself and used the landing page to generate leads. These leads headed into Dr. B’s funnel, and over the first 30 days we pulled in 494 leads and 53 scheduled calls! 

Our strategy came down to three simple steps:

• First, we identified the disconnect between Dr. B and her audience—she wasn’t targeting the right people, so her ads were not converting.
• Second, we used ROAR’s proprietary, high-velocity testing strategies to build Dr. B’s consumer base, and adjusted her sales funnel accordingly to meet this new audience. 
• Finally, we dialed in our ads to address that new target market, and adjusted the sales funnel while we scaled the budget, resulting in significant leads in the first month alone.
  

Dr. B’s business model works because she shows entrepreneurs like her how to build a business that lasts. ROAR’s business model works because we help entrepreneurs like Dr. B develop sales strategies that support lasting growth. It’s a win-win-win!