The Social Advertising campaign drove over 58,000 users to their website during their peak months throughout the entire campaign. Specifically, during one peak season, summer of 2019, the social campaign drove 26,269 to their website and of those users 31% checked for availability. Overall, the campaigns CTR average was 155% higher than the average CTR in the hospitality industry on Facebook and an additional 213% higher during the summer of 2019.
Paid Search, Paid Social, Funnel Build
Facebook, Instagram, Google
The client's overall goal was to drive people to their website to book a stay at the Lodge.
Because the actual room bookings were done on an outside site, we implemented tracking to see how many users clicked the button that sent them to the bookings page.
The Social Advertising campaign drove over 58,000 users to their website during their peak months throughout the entire campaign. Specifically, during one peak season, summer of 2019, the social campaign drove 26,269 to their website and of those users 31% checked for availability.
Overall, the campaigns CTR average was 155% higher than the average CTR in the hospitality industry on Facebook and an additional 213% higher during the summer of 2019.
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