In a little over one month, ROAR Media drove 812 users to the client's website. CTR - 1.72%, which is 207% higher than the average CTR on Facebook for the insurance industry (.56%). Core audience targeting was the driver in the campaign's performance, we reached the business owner demographic interested in insurance. We also utilized a lookalike off of their client lists to reach similar users, which was the next best performing audience. Reached 16,752 unique to generate awareness on social.
Paid Search, Paid Social, Funnel Build
Facebook, Instagram, Google
This ROAR Media client was looking to greatly increase their website traffic, drive more reach and boost overall brand awareness.
Driving more web traffic and gaining reach with a cost-effective solution due to budget constraints.
In a little over one month, ROAR drove 812 users to the client's website.
CTR - 1.72%, which is 207% higher than the average CTR on Facebook for the insurance industry (.56%).
Core audience targeting was the driver in the campaign's performance, we reached the business owner demographic interested in insurance. We also utilized a lookalike off of their client lists to reach similar users, which was the next best performing audience.
Reached 16,752 unique to generate awareness on social.
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