Increased Online Degree Program Awareness
We generated strong results by identifying highly relevant geo-fences where the client's target audience frequently visited, as well as site retargeting strategies which became our leading tactic for driving conversions. Moreover, Addressable Geo-Fencing helped us increase awareness to households with known high school students about to graduate, which was the target demographic. Ultimately this strategy paid off as we delivered a .13% click-through rate, which was 63% greater than the industry average, and a total of 1,766 form fills and micro-conversions. Lastly, due to the success of the Display campaigns, the client eventually enlisted ROAR Media's help for a full strategy solution which resulted in our team handling their Paid Search, Paid Social, and YouTube efforts.
Services
Paid Search, Paid Social, and Programmatic Display and Video
Platforms
Facebook, Instagram, Google
Average CTR
CTR
Conversions
Online Degree Program
Goal
This client came to ROAR Media with the goal to drive awareness about their online university opportunities for various degree programs.
The goal was to increase their website traffic as well as promote their online open houses.
Challenges
Originally, this client was handling their Paid Search and Paid Social efforts internally so getting insight into their strategy in order to ensure cohesiveness with our Display strategy was challenging.
A secondary goal was form fills which Display is not an ideal product for; however, the awareness it drives leads to more branded searches and conversion assistance for Paid Search. The challenges, again, was receiving this type of feedback from the client in order for us to measure performance from our efforts.
Results
We generated strong results by identifying highly relevant geo-fences where the client's target audience frequently visited, as well as site retargeting strategies which became our leading tactic for driving conversions. Moreover, Addressable Geo-Fencing helped us increase awareness to households with known high school students about to graduate, which was the target demographic.
Ultimately this strategy paid off as we delivered a .13% click-through rate, which was 63% greater than the industry average, and a total of 1,766 form fills and micro-conversions.
Lastly, due to the success of the Display campaigns, the client eventually enlisted ROAR's help for a full strategy solution which resulted in our team handling their Paid Search, Paid Social, and YouTube efforts.
Don't take our word for it, take theirs!
Just a few kind words from a handful of our amazing clients!
"1764 programs sold at $10 in 16 hours and the website was down for 2 hours!"
BrittneBabe
"Our campaign was apparently the best they ever had in terms of getting calls scheduled. It totally took off, and we had to ask them to slow down!! They even helped us on our messaging and sales scripting! We are SO thankful we didn't go with the other guys. Highly recommend them!"
Shane & Karmen
“These guys get RESULTS! Have been working with Divulge for a while now and cannot say enough about how happy I am with their marketing. They took the time to understand my product, my needs, and then presented a strategy that fit within my budget. I have seen such good response to their marketing that I've increased my monthly budget and couldn't be happier”
Nate
"Working with Divulge Marketing has been one of the best choices I've made!
Tileah
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