We set up the campaign by separating "orthodontist" ad groups and more service-specific ad groups (like invisalign & braces). We also created a landing page that included the form and phone number above the fold being that the client solely wanted to drive leads. At the height of the campaign, we were able to drive a conversion rate of 17% and a cost per conversion of $27. The industry standard is roughly $78.
Paid Social
Facebook, Instagram
This client wanted to drive new business through form fills and phone calls.
The campaign started out with a cost per conversion of $114.
We set up the campaign by separating "orthodontist" ad groups and more service-specific ad groups (like invisalign & braces).
We also created a landing page that included the form and phone number above the fold being that the client solely wanted to drive leads.
At the height of the campaign, we were able to drive a conversion rate of 17% and a cost per conversion of $27. The industry standard is roughly $78.
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