With limited availability of engaging creatives, we relied on audience testing and ad copy testing to drive performance. Throughout the entire duration of the campaign, the Social Advertising campaign reached 140k unique users to generate awareness of procedures. It also generated 1475 Facebook Leads across Facebook and Instagram. The campaign's goal were reached by targeting various audiences to ensure we were reaching the most relevant group of users, lead by core audiences targeting women with interests relating to plastic surgery and beauty.
Paid Search, Paid Social, Funnel Build
Facebook, Instagram
This client came to ROAR Media looking to boost the branding and awareness for their Plastic Surgery Center Services.
The goal of the campaign was to generate more leads for their Short Scar Facelift.
The most challenging aspect of this campaign was handling the creative.
The client had been running the same few stock static images of a woman for the entire campaign, with no reference or association to plastic surgery or the Short Scar Facelift they were promoting.
With limited availability of engaging creatives, we relied on audience testing and ad copy testing to drive performance.
Throughout the entire duration of the campaign, the Social Advertising campaign reached 140k unique users to generate awareness of procedures. It also generated 1475 Facebook Leads across Facebook and Instagram.
The campaign's goal were reached by targeting various audiences to ensure we were reaching the most relevant group of users, lead by core audiences targeting women with interests relating to plastic surgery and beauty.
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