ROAR Media saw an opportunity in being able to optimize within an account that already had data equity. Within the first month, we were able to see that a majority of phone calls were being driven between 7am to 3pm. We created an ad schedule and increased bid adjustments by 25% between these hours. Our team also placed more of an emphasis on serving call-only ads. Through implementing these tactics, we were able to increase the Virginia campaign's conversion rate by 40% and the Missouri campaign's conversion rate by 106%.
Paid Search, Funnel Build
Facebook, Instagram, Google
The client came to ROAR Media wanting to run a paid search campaign to drive more phone calls to their two locations.
The client had come from an agency that charged too much and offered little results. We wanted to improve the client's campaign with lower ad spend.
Since this client had transferred the campaigns to us, we had a benchmark to uphold. We also had less budget than what ran at the same time the previous year.
ROAR Media saw an opportunity in being able to optimize within an account that already had data equity. Within the first month, we were able to see that a majority of phone calls were being driven between 7am to 3pm.
We created an ad schedule and increased bid adjustments by 25% between these hours. Our team also placed more of an emphasis on serving call-only ads.
Through implementing these tactics, we were able to increase the Virginia campaign's conversion rate by 40% and the Missouri campaign's conversion rate by 106%.
Just a few kind words from a handful of our amazing clients!
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