Throughout the campaign, we were able to generate 3,400 clicks and a .13% CTR to the website, where users could then place their online orders. This engagement was driven mostly through the use of keyword retargeting. We also implemented a geo-fencing strategy to help increase awareness to potential customers who frequented national chains. This strategy generated 3,200+ physical conversions. We also saw that users who had visited these competitor locations and were served an ad, ended up being over 80% more likely to convert when compared to a user who was not served an ad. Another reason that we feel this campaign was so successful was the clients monthly update of creative.
Paid Search, Paid Social, Funnel Build
Facebook, Instagram, Google
The goals of this campaign were to drive a higher volume of online orders (pickup/delivery), as well as drive an increase in in-store foot traffic.
This client was losing business to national chains so they needed to help keep up with the competition.
Throughout the campaign, we were able to generate 3,400 clicks and a .13% CTR to the website, where users could then place their online orders. This engagement was driven mostly through the use of keyword retargeting.
We also implemented a geo-fencing strategy to help increase awareness to potential customers who frequented national chains. This strategy generated 3,200+ physical conversions. We also saw that users who had visited these competitor locations and were served an ad, ended up being over 80% more likely to convert when compared to a user who was not served an ad.
Another reason that we feel this campaign was so successful was the clients monthly update of creative.
Just a few kind words from a handful of our amazing clients!
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